Now we all know that Beyoncé had one of the greatest videos of all time, of all time! The one where she and two other girls dance in front of the camera for a bit, Single Ladies was it? No, no it was Sweet Dreams of course, or was it Ego? I don’t know, if we’re honest they‘re all exactly the same.
The video for Arctic Monkeys’ new single Cornerstore reaches new levels of minimalism, featuring Alex Turner, on his own in front of a white background, singing into a tape recorder.
The band have a history of unconventional videos. Think back to the likes of, Fluorescent Adolescent or A View From the Afternoon, but never has opinion been so divided than as it is on their latest effort. Turner is either a lazy idiot or a genius. One thing is for sure, the band are certainly brave for trying the concept.
Turner’s unique brand of story telling depicts a man, maybe him, going to pubs each night pining for an old flame. Courting girls he thinks look similar, he asks if he can call them by his lost love’s name. Perhaps nine out of ten directors and bands would have gone with a very literal video showing a man, maybe Turner, going to pubs each night pining for an old flame, courting girls he thinks look similar asking if he can call them by his lost love’s name. This however is very different, but what does the video mean?
My interpretation is that tape deck Turner is singing into is meant for this ex lover, while standing on his own in front of a plain white background looking slightly effeminate is way of bearing his insecurities now he is unable to have another relationship.
That could however be absolute nonsense. The guy may have just lost a bet and his forfeit was to sing in front of the camera looking a bit like a girl. That would also explain why he still hasn’t cut his hair…
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